While studying in Hawaii, I was up-close and personal with the plastic pollution that most of us hear about, but never fully witness. Over three years, I watched as single-use plastic increasingly crowded the gorgeous beaches and harmed the sea life that I loved so much. This set me on a journey to reduce my environmental impact, and after a little research, I started with my shampoo.

Countless shampoo bars later, I felt unsatisfied with my options and began to experiment with making my own bars at home. Using effective, natural ingredients that are as good for your hair as they are the environment, Flora Flora was born.